Why You’re Earning less with PPC Advertising?
Most of the bloggers use PPC (Pay Per Click) advertising on their sites.PPC Advertising is something like when someone clicks on the ad on your site, you will get some money. Adsense is the most popular in this category. The earnings will change from click to click, Means you will get 1$ for one click and 0.01$ for same type of click.
Why these fluctuations? How much Google taking from advertisers and how much it is paying to you? Here hard fact is that, you don’t know how much advertiser paying to Google and Advertiser don’t know how much Google Paying you. So, you might get my negative idea already. If you were Google, Yes, you can royally cheat both advertisers and publishers.
Is that the way Google and other PPC middle man companies are doing? Common man like us can’t answer this. No one believes even if you answer. So, according to their policies they won’t disclose all these details to either advertiser or publisher. Why so? For what purpose they are hiding?
Not only Google, all other PPC advertising companies are following the same way. Why can’t they just reveal the facts saying we are taking X % in the transaction between advertiser and publisher. They can take how much % they want for their wonderful service. No one will say objection for that.
So many question raising in the mind right? Of course, all these are unanswered questions on the web. Have you ever think about these? What’s your opinion on this? Share with us! Happy Blogging!









WOW! All the facts you touched this time.But as you told,no one can answer exactly for these.
Don’t know about the google but all other PPC networks are doing big big frauds there.Once i tried Bidvertiser and saw reports some time later,what to say.I saw 4$ for 50+ clicks
Novice blogger can understand what they did there.Immediately deleted my a/c from them.
Well deserved artile Lax.Keep up the good work my boy.
Good questions without correct answers
I suspect Google from long back.How can we trust? On what basis?
All this is bullshit no one is there to ask them.Because they are well established and just ignoring the raised questions.
@Karteek,
That’s really sucks man 4$ for 50+ clicks
Its all their depends on their honest.Thanks for your great words about me!
@Vijay,
That’s correct no one can Do anything,because that’s well established company and high profiles don’t mind loosing some $$.
I’m afraid my A/C will be deleted by Google if answer this question
. Google policies does not even allow us to speak how much we get paid for a click. lol!
@Read 2 Know,
That’s funny
I’m not talking only about Google,there were many middle mans came out there.Deleting a/c is behaving in Hitler way
[...] See the original post here: Why You’re Earning less with PPC Advertising? [...]
Are you also wondering how much the store makes when you buy something from them…??
If you are working at a company and you are hiring a transportcompany – are they telling you how much they make..??
Is your company telling you how much they make every hour you work for them…??
Don’t get me wrong; I would like to know…. but I also can imagine they have some little little secrets….
Yes I agree with you, all about search engine is very mysterious, how their rank you side, PPC program even for Google PR is very-very mysterious, what we can Do is just try and error, until we get the closes formula… huhu, that is really pain.. but what we can do is… nothing..
@Sjeltur,
You’re correct,but that is employment and this is online marketing.Anyway related
but if it is little little secrets fine.
@Newbiesblogger,
Thats right,Online business itslef is all about trail and error method
Good post.
In my journey of internet marketing, I can say that I always check how much is the CPC using different Tools such as – spyfu.com, then if my website is running Adsense I can check on average how much I earn from the click. I just check the cost of click for advertiser in the niche and the amount of money I receive as a publisher. You can get some good picture about how much google makes.
All the best,
The Moneyac
Although we can’t know how much % are we getting for each click, we can get a rough estimate from google keyword tool on the average CPC. Not very accurate but at least gives us an estimate.
Wei Liang
Yes I agree but many say that Adsense is the best PPC.
so we have to take the deal. maybe in the dark, but still it pays.
i tried bidvertiser and got 0.01$ for some 20 clicks.finally i gave up.i have been analysing every network.the CPC or PPC varies depending upon your niche and blog popularity and this covers your traffic.i feel this plays a main fact in this issue.
@Themoneyac,
spyfu.com is good tool yar…
@@Wei Liang,
Thats correct,we can’t know exact figures
@Vivek,
Of course Adsense is still best compared all others.
@Arun,
That sucks man 0.01$ for 20 clicks.
Arun,
that is really too much yar.I believe apart from Adsense you can’t trust all these bullshit advertisers.
What ever the waste ad it may be,but 20 clicks earning 1.01$ is what?
[...] Why You’re Earning less with PPC Advertising? Posted on Wednesday, January 14th, 2009 in Blog Tips – Comments: (15) Most of the bloggers use PPC (Pay Per Click) advertising on their sites.PPC Advertising is something like when someone clicks on the ad on your site, you will get some money. Adsense is the most popular in this category. The earnings will change from click to click, Means you will get 1$ for one click and 0.01$ for same type of click. If you enjoy the content on this site, please make sure to subscribe to the RSS feed. Share and Enjoy: [...]
hi Softhydit
its 0.01$. now adbrite and Adsense works better for me. i would suggest first adsense alternative as adbrite.
@Arun,
I never tried anything apart from Adsense. From how long you’re using adbrite?
Lax: i am using it nearly 2 months
I always visit my Adsense account every now and then and I noticed that I got 2 click on my ad and I receive $0.20 as earnings…
What Do you think about it? Is the prize for 1 click is $0.10?
No, for each clicks it will be different, it depends up on on lot of other factors.
It depends on the keyword..maybe the rate for the paying is varies