Why Search Engine Optimisation(SEO)?
There are billions of websites and blogs online, everyday thousands more are added to the Internet, making the web more crowded. Customers are using Google to locate their products, services and information than any other resource. Traditional resources including: telephone directories and print advertising are not cost effective compared to Search Engine Optimisation (SEO).
Organic SEO and Pay Per Click:
Search Engine Optimisation is a valuable asset, that can last long-term. Organic Search Engine Optimisation is regarded as more effective, yet a long-term approach to gaining traffic. Organic SEO, is where links from external websites link to your site. Another popular method is Pay per click, although effective you require a recurring investment of money to see returns.
Through previous experience, organic traffic is the best method of generating visitors. Organic traffic is targeted and free.
Focus on the target audience:
It is vital that your blog or website ranks on the first page of Google for desired keywords. Web pages that rank on the first of Google will be guaranteed: more visits, more leads and more sales than webpages on the fifth or sixth page of Google. Google receives billions of enquires daily, therefore, research your target audience thoroughly. Remember that, searchers are looking for you. Offer content that will attract new readers.
Before creating a blog or website review your content. Focus on your blog’s topic, research your target audience, research your competitors and meet the needs of the target audience. Website planning is crucial. A successful online presence requires long term planning. Stay ahead of your competitors and invest time into a successful online presence that welcomes results.James King of atmmultimedia.com has industrial experience in graphic design, web design, new media, search engine optimisation, marketing and web promotion. James has worked with numerous individuals and businesses to improve their online presence. On the atmmultimedia blog James talks about SEO tips and website promotion.