Why Search Engine Optimisation(SEO)?

This is a Guest post by James King.

There are billions of websites and blogs online, everyday thousands more are added to the Internet, making the web more crowded. Customers are using Google to locate their products, services and information than any other resource. Traditional resources including: telephone Directories and print advertising are not cost effective compared to Search Engine Optimisation (SEO).

Organic SEO and Pay Per Click:

Search Engine Optimisation is a valuable asset, that can last long-term. Organic Search Engine Optimisation is regarded as more effective, yet a long-term approach to gaining traffic. Organic SEO, is where links from external websites link to your site. Another popular method is Pay per click, although effective you require a recurring investment of money to see returns.

Through previous experience, organic traffic is the best method of generating visitors. Organic traffic is targeted and free.

Focus on the target audience:

It is vital that your blog or website ranks on the first page of Google for desired keywords. Web pages that rank on the first of Google will be guaranteed: more visits, more leads and more sales than webpages on the fifth or sixth page of Google. Google receives billions of enquires daily, therefore, research your target audience thoroughly. Remember that, searchers are looking for you. Offer content that will attract new readers.

Before creating a blog or website Review your content. Focus on your blog’s topic, research your target audience, research your competitors and meet the needs of the target audience. Website planning is crucial. A successful online presence requires long term planning. Stay ahead of your competitors and invest time into a successful online presence that welcomes results.

James King of atmmultimedia.com has industrial experience in graphic design, web design, new media, search engine optimisation, marketing and web promotion. James has worked with numerous individuals and businesses to improve their online presence. On the atmmultimedia blog James talks about SEO tips and website promotion.

29 Responses to “Why Search Engine Optimisation(SEO)?”

  • [...] to use some of the search engine optimization techniques to improve their client’s ranking Why Search Engine Optimisation(SEO)? – techzoomin.com 02/27/2009 This is a Guest post by James King. There are billions of websites and [...]

  • Ajay says:

    Good post Lax. I saw this on Shirasmane..they linked here .

  • TJG says:

    Reading so many articles like this online daily. But they are not useful and they won’t help anyway.

    All depends on your content and site age.

  • Lax says:

    @Ajay,

    Good post by James dude :) Thanks for your Comment.

    @TJG,

    We can’t say it won’t work. But finally everything depends on your content. SEO just helps you to achieve this in short time :)

  • James says:

    SEO does help to achieve your goals, however, you must realise that you have to start somewhere.

    Planning your website is vital, you could a fancy design, but if it not getting the traffic, it is a waste of time. So content is important, reagrding the terms of SEO, if you Do get on the first for your keywords, your blog or site, is likely to get more traffic.

  • Lax says:

    @James,

    Thanks for your guest article and comments dude.

  • James says:

    Hi Lax,

    Never a chore, always a pleasure. Thanks for your advice.

    James,

  • InkAPoint says:

    Hi Lax,

    Search Engines are changing it’s internal operations a lot and so it’s time to Do in our part too.

    • Ruchi says:

      I agree with you inkapoint, search engine keep on changing there internal algorithms, so there is no sure short technique, the only thing is to keep on learning and following SEO in order to get a good ranking and thus increasing the visitors count.

  • James says:

    SEO tip for your guys Internal deep linking within your own blog posts. The Google PageRank Update is in the end of this Month (March 2009). So make extra effort to optimise your site now.

    Quick tips to optimise your blog

    Sitemap
    Optimise Title Tags
    Link Exchange with other blogger
    Have you done any guest posts on any blog
    Deep links within your site
    ALT tags
    H1, H2, H3 tags,
    Build relationships with other bloggers create a deep link exchange

  • Lax says:

    @ InkAPoint,

    That seems to be right dude. Keywords are not taking too much part in search criteria.

    @James,

    Link exchange is the only effective way to get good PR. Keep in mind that get links from top PR sites than yours :)

    Thanks for all your tips James.

  • James says:

    Links from top PR sites are important, if you get some one-way links this is a great way to promote your blog.

    Google offers more strength to one way links than the link exchange. You could create a blog on WordPress.com and link to your own blog. (If it is a self-hosted blog). WordPress.com PR9 and you can set up a free blog. It is worth considering.

  • Lax says:

    @James,

    Didn’t you idea of creating blog on WordPress.com and linking to you self hosted blog.

    Of course,you’re correct in one way linking.One way linking very very powerful than link exchange.

  • James says:

    Hi Lax,

    Yeah, I created a simple blog on WordPress.com, and wrote some articles related to atmmultimedia.com.

    I looking forward to seeing the results of the Google PageRank that are happening soon. To see how the blogging efforts have helped my links in the search engines.

    Wishing good luck to all the bloggers out there in the upcoming Google PankRank update.

  • Lax says:

    @James,

    Thats great idea..I guess you will get PR 4 this time.

  • James says:

    Hi Lax, I

    I hope so, the domain atmmultimedia began in July 2006 as a static website, in 2007, it was a PR 3 and the September 2008 PR it has dropped to PR 2. However, the atmmultimedia blog began in late October 2008, since then I’ve been Promoting the blog hard, writing articles, guest posts, even creating videos. An increase of PR would be amazing,

  • Lax says:

    @James,

    I’m sure that you will get PR 4 with all your efforts :)

  • InkAPoint says:

    PageRank is not the only way to achieve in SEO. Google is dominating with it’s Quality. Content is

  • InkAPoint says:

    Content is the King

  • SEO tips says:

    The alexa rank is interesting too.

    Check it out: http://www.alexa.com

  • annarogers says:

    Good content. Just wanted to add some points here that may be helpful for those looking out for professional SEO services. There are tons of SEO companies offering different SEO packages and solutions at highly competitive rates. However, when looking our for these services, its important to not only look at the affordability factor but also what is unique about their SEO service and what differentiates them from other companies.

    While choosing an SEO company its equally important to analyze the SEO company’s website in terms of their Rankings, Yahoo links, Google index, Alexa ranking and similar such factors which indicates the company’s expertise in the field of SEO. So make sure you are doing enough research and smart work before investing your advertising spend.

  • SEO tips says:

    Hi Anna,

    I couldn’t agree more. The more research you conduct the better.
    I know a very good SEO company, and I know they are very good, because I applied all the advice they given me.

    I was given a free quotation and a list of on-site optimisation. By doing their list of jobs, my site was in the first page of Google within a couple of weeks.

  • Anish K.S says:

    SEO, My favorite Topic, 2 years back i have started blogging and learn SEO, Learned some basics, Still learning.

  • [...] TechZoomIn you will Zoom Into Blogging & Money Making ways. In brief it covers Blogging tips, SEO, WordPress, Money making, Internet tips and everything useful for Bloggers around the [...]

  • Great article, it is good that there are so many articles in internet about SEO, and that’s great that everyone knows what the word abreviation SEO(Search Engine Optimisation) means. It is an efficient way of marketing of nowadays, and it’s not that difficult if you understand the main purpose of that.

    Thanks for your great post. Congratulations.

  • While choosing an SEO company its equally important to analyze the SEO company’s website in terms of their Rankings, Yahoo links, Google index, Alexa ranking and similar such factors which indicates the company’s expertise in the field of SEO. So make sure you are doing enough research and smart work before investing your advertising spend.
    I hope so, the domain atmmultimedia began in July 2006 as a static website, in 2007, it was a PR 3 and the September 2008 PR it has dropped to PR 2. However, the atmmultimedia blog began in late October 2008, since then I’ve been Promoting the blog hard, writing articles, guest posts, even creating videos. An increase of PR would be amazing,

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