Who is Reading your Blog? – Part 2

September 17th, 2009 by Lax

Now that you know who is or who should be reading your blog, how Do you ensure that they keep reading it? Before I go in to the details, I find it prudent to inform you that it is hard work and takes a lot of time to build an actual following. Therefore, the most important thing that you would need to keep your readers coming back to your blog before anything is: PATIENCE. The sooner you accept that, the better would be the results! :)

Now coming back to other worldly tricks to keep your blog readership increasing, I find it very essential to divide this in to two sections:

  1. Interaction-driven
  2. Technology-driven

This post will cover interaction-driven approach to keeping and increasing your readership. Interaction-driven approach can be defined as retaining or increasing your readership by increased interaction with them.

# Interaction-Driven:

There are many a small but effective ways that can be done but the basic starting point for any of it is Quality Content. You do not have to be an exceptional writer to do that. All that one would need is to think it over thoroughly and bring about a structure. Some of the points that might help:

  • Research your topic well
  • Decide on a eye-catchy heading/title for the post
  • Try to break it in to concise and logical paragraphs and add pointers to make it as crisp as possible
  • Revise your post thoroughly for any spelling or grammatical mistakes before publishing
  • Then publish!

Once you publish your content with assured quality and unique information, it is time to interact with your readers! One of the best ways is through comments. It is often difficult to get your first Comment, but once you get it, one can build on it. One of the triggers to get your first comment is asking the reader a compelling question. Keep your content passionate enough to trigger response by your readers and lo! You get your first comment…

Now that you have a comment, build your relationship with the reader by interacting with him/her. ALWAYS reply to reader’s comments and that should not be a thank you note! Try discussing the reader’s point of view getting him/her involved in the subject. This presents a very good opportunity to find out what more does the reader want. If you would notice, lot many times your favorite blogger would start with “I got many queries last week…” or “lot of people seem to be asking me…”!! That is a result of not “lot of people” really “asking” the author, but more of the analysis the blogger put in to the reader’s comments. Interact more with them to know them more and hence, retain them!

Finally, remember that your reader also has an online interest. The very fact that he is spending his/her precious minutes on your blog means the topic and online presence means something to him/her. Take time to know your reader more. Visit the reader’s site or blog and leave thoughtful comments there. And when you do that, remember, you are not retaining a reader – you are making him loyal! I need not mention that loyalty means assured readership and also, recommendation thereby, increasing your stats!

Phew! This completes the interaction-driven approach to increasing your blog readers. Next in line is technology-driven…

Hope you found it useful. Are you excited to know more? Let me know! Happy Blogging!!

Related posts:

  1. Who is Reading your Blog? – Part 1

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