What is Duplicate Content Problem and How to tackle it?

Most of the bloggers come across the duplicate content problem at some point of time. This is a very common issue among bloggers. People believe that a site might be Banned from Google if they don’t resolve the duplicate content issue. Although there is no clear evidence favoring this belief, it’s still something which we should try to rectify as much as possible. Here, I will tell you what duplicate content actually is and what we can Do to tackle this problem?

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What is Duplicate Content Problem?

When we have two or more pages with similar contents indexed in search engines, we can name the problem as a duplicate content problem. Duplicate content problem can be divided into two parts:

  • Inter Site Duplicate Content – This happens when we have repetition of content across website with several web pages having same content. This usually occurs when we do copy paste from one page to another. Also when we change the URL of the page and keep the same content in it.
  • Intra Site Duplicate Content – This happens when we have repetition of content across website at different locations. This occurs when there is any bad site structure or some Technical issues.

How to Tackle with Duplicate Content Problem?

There are several practices that we can follow to tackle this problem. They are listed below:

1) When you are using WordPress, there are chances that you face this problem if you publish same content on two or more number of pages of your web site. So, you should always publish a unique content in your site which is not a replicate of any of your posts you published earlier.

2) You should also be careful about bad website structure. When you have got a bad and complex website structure then the Webmaster finds it very difficult to crawl and it may sometime report duplicate content in your site.

3) You can use Canonical tag in this case. This helps a lot in resolving the problem.

Inside the <head> section of your less preferred pages you can add the following kind of line :

<link rel=”canonical” href=”http://www.techzoomin.com/Reduce-duplicate-content-98/”/> .

This will act as a strong hint to the search engines that this is the address you would prefer them to index instead of the current page.

4) You can also make use of robots.txt File to inform search engines not to index certain pages. For that you have to add disallow rule to the robots.txt file in the root directory of your website. It looks like this:

User agent: *

Disallow: blog URL or Category

Adding this code disallows the particular page or all pages under certain category to be indexed in the search engines.

5) There is another piece of code you can include in your robots.txt which can resolve the problem. You need to include the following code in the robots Meta tag of pages you don’t want to get indexed:

<meta name=”robots” content=”noindex, nofollow” />

6) You should always check for all possible duplicate content of any article in the web before publishing it on to your blog. Sometimes, this happens that what you are going to publish is already there somewhere else and you can suffer from duplicate content issue.

Hope the above steps will help you to come out of this problem. Share with us if you have faced this kind of problem with your site.

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