Use Numerous Social Media Sites to Expand Visibility
When you think about social media, you probably immediately think about Twitter and Facebook. While Facebook and Twitter are at the top of most business owners’ lists, several other social networking platforms need attention.
According to the eBizMBA Rank, the four social networking sites listed below rank within the top 15 most visited. An eBizMBA Rank is a continuously updated average of each website’s traffic ranks. These averages are determined using each site’s U.S. Traffic Rank and Alexa Global Traffic Rank.
|Social media site||Unique monthly visitors*|
Traffic Analysis Facebook versus Pinterest
According to a recent BloomReach analysis, Facebook delivers nearly 8 times the traffic of Pinterest however, Pinterest exceeds in the remaining four areas:
- Pinterest users viewed nearly 3 pages per visit; whereas Facebook users only viewed 1.6 pages (a difference of 81 percent);
- 22 percent more of the traffic to Pinterest made purchases than those who visited Facebook;
- The traffic to Pinterest spent 60 percent more than those who visited Facebook; and
- Pinterest traffic only bounced 75 percent whereas; the traffic to Facebook bounced 90 percent of the time.
There are numerous ways that businesses use social networking to attract new consumers and keep existing ones. Some business owners may not be sure how to use social networking to become more visible.
Make the most of your social networking platforms
1. Demonstrate expertise
Social networking offers your business a way to establish your expertise to prospective consumers. Your website needs to be the command center for various kinds of content including:
- Blog posts
- White papers
- Frequently asked questions (FAQ)
- Relevant news
2. Customer service
Nearly every business claims to have the best customer service out there; however, you can make it clear that your customer service is top notch through other sites like Facebook. Take the time to respond to the comments, questions, compliments and even complaints on your site. You can promote case studies and share customer testimonials. Doing this makes consumers feel that your customer service is one of the most important factors of your business.
3. Address misconceptions to dispel myths
Sometimes people develop misconceptions as to what you offer consumers. These misconceptions may be due to an unwarranted negative review or a disgruntled customer spreading unenthusiastic word-of-mouth because of a misunderstanding. This is disconcerting, but there is no need to hire a reputation management service just yet. The best thing you can do for your business is to tackle the issue head on, in a civil manner of course.
Address any misconceptions in a video or blog. Be sure to share this content across your other social networking platforms. Respond cordially to feedback because by responding this way you establish your credibility.
4. Positive consumer feedback and reviews
Social review sites are another important aspect of a small business’ credibility factor. Sites such as Angie’s List and Yelp are helping numerous businesses reach more consumers.
Use your sites as means to ask consumers to support your business by giving you a positive review on one of these sites. That said use these tactics sparingly to avoid seeming obnoxious.
5. Always offer fresh, new content
Offer your consumers new, interesting content on your social media sites to keep them coming back for more.
Author Bio: Matt Smith is a Dell employee who writes to help raise awareness on the topic of Social Media and other network management subjects.