The visual representation of the keywords that are used in website is known as keyword Cloud whereas the percentage of amount of keywords in webpage content is called Keyword Density. It is very essential that main keywords should have appropriate keyword density to acquire a high ranking in various popular search engines.

The keyword cloud is also known as tag cloud and is traditionally called weighted list in visual design field. This content tag is used on the site and is usually shown in alphabetic order. The visual representation of webpage is primarily based on the system that search engines uses to view the webpage. It is usually good to apply keywords in beginning of the webpage and after that throughout the website to increase its rankings.

The tag cloud exemplifies the density of keywords present on the site by using varying sizes of fonts.

How Keyword Cloud Should Be Displayed?

The basic postulation being made by people that end users should be able to view the distinctions among font sizes is demonstrably false. An appropriate method to code keyword clouds is to place context of cloud inside the content and not in the CSS or Markup alone. The context information should be available for screen readers but should be concealed from the display. The items require to be demonstrated subsequently to each other rather than one per line. Demonstrating items subsequently to each other means managing the list elements display to inline. The context information can be easily hidden by wrapping it inside the <span> tag and then using off-left approach.

The final step is to add varying sizes to form the tag clouds differently. One can make use of classes to describe the varying sizes for tag clouds. Adding some Cascading Style Sheets (CSS) and classes to define different sizes and colors provide more accessible and semantic keyword cloud or tag cloud.

Keyword Density

The keyword density describes the ratio of key phrases or keywords used in a website. The keyword density should be higher in a webpage so that more readers can reach to the website when searching from various search engines by putting a keyword. If a specific keyword has high density on specific webpage then there are more chances of that particular webpage to obtain higher ranking in search engine results.

How to Enhance Keyword Density Significantly?

The following tactics can be used to enhance keyword density in a webpage.

• One can write important key phrases and keyword in the content of webpage. It will be beneficial to use synonyms of keywords instead of repeating the same keyword.
• Always utilize keywords related to the website when designing a new webpage or updating an existing one. For instance, if a company is designing a website for computer accessories then they should contain related keywords such as computer peripherals, computer products, pc Tools, pc maintenance and many more.

Improving keyword clouds and increasing the density of keywords on webpage will surely provide the high ranking and positioning in search engines results.