Simple SEO Ethics that You & Your Company Should Follow
When Search Engine Optimization process came into existence, the basic principle was to improve website usability and increasing search engine ranking effectively. With time and growing competition, many search engine optimization companies tried to work smartly and tried creating rich and Quality content websites, whereas others tried to exploit the use to SEO Tools through spamming, which resulted owner of the website (client) to bear the loss and left a bad impression about SEO companies.
In my opinion every SEO company should be ethical and should posses the following qualities:
- Work under the guidelines or the rules prescribed by search engine.
- Never misdirect clients (website owners) about the methods used for search engine optimization.
- Never use artificial methods to get the high ranking such as link farming.
It might be possible that many SEO companies don’t like the idea to work according to Search Engine Optimization ethics, but this is only way to flourish SEO business in long term otherwise SEO business might be for a very short term. Here are some Codes of Ethics which all Search Engine Optimization companies should follow:
- No SEO company should try to Harm any client, in other words, they should never use any strategy which can result in expelled of client’s website from search engine index or Directories.
- SEO companies should never violate the copyright law, trademarks or legal laws.
- SEO companies should always never fake about their abilities, experience, education, standards of performance or never show other company’s work by representing as their own. They should provide the proof for all above facts.
- SEO companies should have positive competition towards other clients; never try to choose to accentuate one client over other in competition keywords.
- SEO companies should never try to publish any confidential information without discussing with the client.
- SEO companies should never use hidden text, links or cloaking techniques for getting higher ranks.
- SEO companies should apply appropriate tools and effective methods to improve their client’s website rank in search engines.
I hope all the SEO companies including SEO professionals will work according to code of ethics and have positive competition. Working according to code of ethics and using no shortcuts will surely benefit SEO industry, clients and search engines.
Hope you found it useful. Are you following ethics? Share with us! Happy Blogging!!
Thanks for the nice information about SEO. its helping me a lot
SEO company’s obviously have to Do what they promise. Also it is importent that they dont violate the rules, because they can get a massive fine if caught.
But i’m pretty sure most company’s follow the rules
Link farming is bad habit that could end your site band by different search engines.
An example this, was John Chow where he was Banned/penalized by google – the biggest search engine site for doing bad habit like LINK FARMING.
But now, google had already forgive what he did and his search rankings tried to climb to be on the top of google search engine.
I’m sure if it’s not John chow, it’s hard to get released from google blacklist. Maybe because john chow is popular people, google consider it.
Its not the popularity. Google forgives sites if they stop doing the stuffs they were Banned for. If I remember it took 2-3 years for John’s Blog to be back on Google.
He is so lucky because he got talked to google people to consider bring his blog back to search engine especially google SE
He talked to Google and his Banned was lifted?
Very useful indeed. I prefer organic SEO because, it follows SEO ethics and at the same time avoid leaving bad impressions to others such as spamming.
But there is always grey area, it can optimize by SEO companies for optimum result. is it ethics enough?
I think grey hat SEP will become blackhat SEO eventually. But yes, since it’s not blackhat yet, you can use it. Using SEO companies for doing grey technique is not forbidden (all is OK, since not practicing blackhat).
Its all our fault. If we find out some loop holes in SEO and try to use it. The technique becomes a blackhat.
Anyways I Do not support blackhats. We should not even think about blackhat SEO stuffs.
If their want to keep their business run well, the point in your article should be followed.
But as a customer of SEO companies also need to be smart, and know which is black and white hat.
Anyway, Lax, Do you have a reference to know all list of black hat technique?
No i don’t have anything at them moment. But we will try to make out an article on that. Thanks for suggestion…
Yes, i’m waiting for it. Since we know there is many blackhat technique, and sometime people don’t know about it such :
- Hidden text
- Spamming link (link farming)
- Coding which against SEO rules, etc…
Its seems you know a lot about SEO. I bet thats why you are participating in oes tsetnoc.
I want to know about your current best blog/website. Can you please tell me.
Akira participating in Oes Tsenoc? I didn’t know that. Akira is that true?
- Spamming link (link farming)- Will lost your Reputation.
I heard about ” Hidden text “.
These are good code ethics that should be followed by SEO company..Last month, one person approach and offer me SEO service to me for free..but in return she asked me to put her SEO site’s link at my blog sidebar..I curious, if she doing SEO service why she want to ask me to put her link in my blog yet she forced me..she kept buzzing me at yahoo messenger asking for exchange link..At last I blocked her..
..is this what we call black hat?
Hey same i got approached by a person nd “she” told that she will Do free SEO service nd social Bookmarking and for that i have to place her 5 links on my site and i agreed and she did that and the visitors on my blog did increased…u can see her links on my blog at the bottom
So you think its worth it? How many percentage does your visitors gained?
I had done that last week only and i can see that visitors are comming from there( i use statcounter nd Google analytics to see that) thats why i told it does help
Hmm! I Do not give a damn thing about any SEO companies. I believe in doing it myself.
Same thing here. Especially if we don’t have big companies and we only have blog, personal websites or SOHO.
With so many companies out there you never know who is really good at it and who isn’t.
Don’t go with Black Hat SEO, Once you black listed, you cann’t getout from that.
Only follow legal tips.
Who will say if the technique is black hat or not? Google? Yahoo?
Google is more vigilant in this.
This is really very nice guide to SEO company. My suggestion also that never try any unauthorized tips for get rank soon. You will surely caught one day which will decrease your rank soon.
It will not decrease, you will wanish.
When commenting on dofollow blog for build backlink then it is really very important for not to spam on Comment. I have seen most of blogger only comment one single sentence say “great post”. So it is not good.
i am following most of these tips