SEO Backlinks–Myths and Tips

The concept of search engine optimization, also known by its abbreviation SEO, is filled with mysterious elements about which many so-called SEO experts disagree. This can be frustrating for any website owner trying to find the most effective way to drive natural, organic search traffic to a site. One often misunderstood area of the overall SEO process is backlinks. How backlinking can impact any SEO program is not always clear. The following article will explores the myths and reveals some useful tips about SEO backlinks.

SEO Myths

Since the presence of SEO backlinks is such an important factor in the decision of Google to create page rankings, it is no surprise that so many rumors and false myths would surround the topic. Some of the beliefs that get spread around are partially true while others are downright false. Here’s a breakdown of a few. The first myth is that certain backlinks actually hurt your site. This myth has some validity to it because backlinks from low-ranking sites are not valuable like those from sites that already rank high in Google return lists. However, even low-ranking backlinks are unlikely to hurt you. They simply may not provide the punch you were looking for in your ranking.

Another popular myth is that keyword density is absolutely required to rank for a specific term. While keywords are good to employ, they are not required, so this myth is only partially true as well. Videos and such can rank very high on return lists, and they have no text to speak of other than the title! What you need, then, is the right anchor text and Quality SEO backlinks to get high rankings. If you Do utilize the idea of keywords throughout your website’s text, keep it at a reasonable percentage. The best search engine optimization is achieved at about a one to three percent keyword density. Nonetheless, the most important thing is valuable backlinks with appropriate anchor text pointing to the most relevant pages of your website.

The final largely talked-about myth concerning SEO backlinks is that the page rank of the specific page where your banklink is located matters. This is a completely false myth! If the homepage of a site has a high page rank, then any backlink you have anywhere within that domain will qualify as a high-quality backlink to Google. What seems to matter more to Google is the quality of the anchor text in terms of the context within which your link appears. If you have a sports website and you receive a backlink from a blogger writing about an unrelated topic, the Google algorithm will not look too favorably upon the link. While page rank does matter, the quality of the link and its context is also particularly important. Always remember: Getting backlinks for SEO is important, but focusing on quantity instead of quality could be detrimental to your search engine optimization success.

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