Potential of Online Social Media..!
Earlier people used to gather information in the traditional way through magazines, newspapers, etc… but nowadays everyone around the world has switched to internet for information gathering. People can now find any kind of information directly through internet, within seconds, the increase in popularity of internet and advent of social networking websites like Facebook, Twitter , LinkedIn have given a new horizon to information sharing.
But many internet users still don’t know the potential of online social media, the way in which it can promote any kind of information including the business that you would like to promote.
Here are few points which will show you the potential of online social media has, in order to promote any kind of information:
#1 Helps you to Target more People: As world is changing so is the way of communication, such as earlier, people use to read newspaper now they have switched to e-papers, similarly earlier people use to read magazines, now they are more interested in blogs, thus when you use online social media to spread your message you can target more number of people for any kind of information sharing including your business/product/website. You can directly connect to all over the world as soon as you link your profile or post in online social media and you can also keep all of the people updated about your post and drive huge traffic through online social media. Facebook, Twitter, Technorati are some online social media website which help you to target a huge reader base easily.
#2 Helps to Save Time: Online social media helps to share your information with lighting speed. When you share your article through magazines, newspapers or banners it takes time to proofread publish and you are never sure that your are targeting right audience, but if you select proper social online media it can help you to save your precious time and even you can track or count the visitors
#3 Brand Improvement: If you want to improve the brand the best way is to use online social media, it has potential to improve your image and awareness of your website. If your want to share your services and product online, social branding can help you to improve your brand recognition. When people visit your website they give you feedback which can be used to improve your brand in front of your target audience. It would be more beneficial to use Tools for branding like using favicon, avatars, taglines or logo, this way people can easily remember your website.
#4 Viral Marketing: The basic of viral marketing is to circulate message in friends and then message keeps on circulating and grows exponentially. One person send message to two people, two sends four, four sends eight and so on. In the process of viral marketing online social media plays important role. When you want to spread any message or offer about your company you just need to post the message to your online social media profile and friend’s profile and your message will spread like fire in jungle.
I believe social online media has great potential for information sharing including product promotion, website promotion and any kind of business promotional activities, if it is used in a right way.
Hope you found it useful. Using social media effectively? Share with us! Happy Blogging!!
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I think i have made the most from social media, my blog was completely new but social marketing helped Boost my blog traffic and comments. They help push the best content so make sure content is king
That’s always a thumb rule that content is king..But without proper promotion, content alone can’t Do anything…
And also, you have to communicate personally to these people at social networks such as Facebook and friendster. That way, you’ll be able to promote personally. If your blog is really great, such as this blog TZI, you’ll find it not hard to promote it.
First, you build the contents, then next, connect to a lot of people directly, then through word-of-mouth strategy, you should be able to promote it.
Thanks for sharing this another very useful advice. Keep it up, you are helping a lot of fellow bloggers such as me. More power TZI!
@Gautam hans,
Yeah Content is king so that if you promote your blog in social media, your visitors will keep on visiting your site because you share a good information that could benefit to them.
My new blog got so much traffic from social marketing. It contributes more than 50% of my traffic.
That’s really great you know.. You’re on right rack now and keep rocking..!
@Kushagra Agarwal,
Hello my friend. What social media you used? If you don’t mine, please share it to us. I wonder if I can try what you did. hehehe
Thanks in advance…
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My blog is also getting some traffic from social Bookmarking sites.
Thats great help for authors to build a strong blog. Without social media help, its difficult to get on the track.
Hey Lax I have a question How can we Do all those stated above (without spamming)?
Can you give some tips?
Without spaming is not possible anywhere and everywhere in this online. But we can build some strong community of readers with that..We will try to cover more and more on this very soon.
Really don’t know the use of social media traffic. It is good for pro bloggers. Which promote their blogs of hundreds of social Bookmarking websites.
True that it benefits pros mainly..But we can get decent traffic too
I like Social Media Traffic, I am getting around daily 60 Clicks from Wikipedia. How’s It
.
From Wikipedia..how come its possible..You can’t get links from wikipedia right?
Lax, its trick, i have 16 back link from Wikipedia,
, i will send you the image (Google Analytics).
Yes i saw your image..But can’t ask you how here
Wow! You must be resourceful where Wikipedia linked your site.
It must be a big traffic? What keyword does wikipedia linked your blog.
Google loves your site very much if you refered by other high PR websites like wikipedia…
Keep up the good work…
I truly believe in the viral marketing part. Although social media doesn’t work quite satisfactory for me, it’s true that a simple word of mouth from the readers can get your visits soaring high.
True, Thanks for sharing your opinion dude..Keep rocking..!
I’m posting about contest in my blog, but it’s less participant. Maybe it’s because my blog traffic is not too many yet. I’ll try to use social media, since i have ID on some big social media site.
Social media helps you get Viral publicity with least effort. If a famous personality likes your topic then it is sure to makes waves for another 5 to 7 days.
When it comes to online media, I prefer stumbling or tweeting cos the Stumbleupon and twitter load fast on dial-up connection using Opera Turbo 10. This enables me share as many posts as possible without feeling exhausted. My first attempt at digging a post was frustrated by too many questions on Digg’s part and slow internet connection on my part. I ended up abandoning the Digg site till date I haven’t returned
I’m not to keen on using my Facebook profile for marketing purposes neither am I keen on running two facebook accounts. Twitter is a less stressful option.
Hello Lax,
Thank you for this great post. Social Media is indeed an important tool to promote a business today. At Market Your Startup, we agree that Social Media is a great way for businesses to develop their online presence and increase awareness among customers or potential customers. Branding is definitely an important ROI of Social Media.
Thanks again for sharing.
Social Media is also the best tool for Promoting our blog.
If you don’t have a site, social media is also the best place to engage more friends anywhere in the world.
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