Search Engine Optimization plays a key role in bringing your website and products in top pages of search engines. Search Engine optimization is not an easy task to handle and this is the reason why online companies look for SEO experts to optimize their website content. Each website or blog requires its own and unique optimization.

The two main important factors which play a major role in search engine rankings are

1) Relevant Content

2) Link Popularity.

We should use keywords by taking consideration of your target audience, the keywords you intend to draw traffic and the competition. Search Engines decides your website/blog ranking algorithmically depending upon your value proposition and content relevance.

Search Engine Optimization is nothing but a numbers game and goal of every company or online business is to be in top page of search engines for their products and keyword niche. For this, they have to consider so many things. One of such factors is number of Strong Internal links and Strong external links. A search engine can rank website on a title alone; a smaller site may take months to achieve a high ranking for the same keywords. It all depends upon intelligence and approach for getting better search engine rankings.

Each and every page has a threshold that determines where it ranks in the search results. If you have a good website with enough related content then it will take less external links to elevate that content. If you have a smaller site with less content on a particular subject, then you have to work harder to get listed in top of the search results. Because there are many competitors who may add more content frequently on the same subject (or) his site may have good architecture to support that subject/topic.

For most searches, you will observe that the top search result leads to a page and not to the homepage of that site. Here you should note one thing. If the top result is a homepage, then this implies that the site has more topical (topic related) stuff on that subject.

Factors affecting Search engine rankings of website

The following factors affect the search engine rankings and SEO optimization of website:

• Website age and trust factor
• Site Navigation (how many links the homepage of that website has (Most Important Factor)
• Deep links
• How many links to that page (anchor texts)

When you take care of these factors, then it is not that much difficult to improve a SEO optimized website.

Design requirements for developing SEO optimized website

Some of the design considerations that are required to make your website SEO optimized are:

• Add Quality content with related theme
• Make sure that the keywords you are using should be there in the page content as hyperlinks.
• Build enough links to a page.

Keep writing new and fresh content with good quality and update your old content with relevant links to new content. The more relevant content you provide, the more information the algorithm can cross refer to increase your search engine rankings and make your website SEO optimized.