How can a Website Design Influence its Performance?
It is just a website layout, it is just color scheming, how can it possibly affect my business model? – If you think like that, prepared to be surprised. Your website layout and design affects your business model, especially an online business very deeply.
One thing you should keep in mind that when we talk about design we don’t just mean the layout or the outlook of the website. Design is a vast term. It contains accessibility, user friendly interface, easy navigation and many other things which can conclude the success or failure of your website.
Here are the reasons due to which a website design can affect any business.
Attractive and appropriate design simply attracts
If your website is well crafted it will attract visitors – it is as simple as that. Websites with less poor designs maybe visited once due to SEO or marketing but users always prefer websites that look good. The website should have a design which catches the eye and puts your website design over the head of your competitors.
Next part of it is designing the website appropriately. It means that website’s design should relate to its purpose. If it is a sports website, it should seem so. A sports website cannot have a Christian cross in the background and similarly a Christian website cannot have a sports ball. You’ll be amazed how people ignore this. I have seen hundreds of websites in my website development experience that make you go, “What on earth is that?”
User friendly website is always repeatedly visited
When you find multiple websites related to a specific product, information or services, which one do you always go for? The answer is the one that is most “easy”. The one that has a user friendly layout and allow you to access the information you require easily. A website which has a complicated style will never be visited again by many users. That’s the way it is on World Wide Web.
So far we have established that the websites we like are the ones with good designs. They are easy to navigate and obtain information from, is that right? Everyone looks for these things in a website without realizing it.
Overdoing is overcomplicating things
The “overdoing” factor steadily persists in the industry of website design. I am amazed to see some the websites that are out there on the web. The design is just too much. There are lots of vibrant colors, jumbled up information, too many advertisements and everything looks complicated.
If you are a beginner or an intermediate website designer, any pro will tell you not to use more than two to three colors in a website design, or four at the very maximum. Playing with a lot of colors, putting in lot of information on a single page makes a website look bad.
Compromising on website design is compromising on quality
The website design portrays the quality of the website. If the website design is poor, people will assume that the content your website holds is also poor. Most website owners display flashy ads and banners which don’t go with their websites. Some people display too many ads – all of these things depict a poor quality of the website.
Due to this reason, and many others you should never ever compromise on your website design. A website design can take your business a long way especially if it is an online business.
Author Bio – Nuur Hasan is a website developer, freelance consultant, a networking enthusiast and a sports fanatic. In his vast experience he finds Intermedia the most reliable Hosted Exchange providers.