General Guidelines for Designing an Ecommerce Site

Nowadays, many businesses are selling their products through online stores. An ecommerce site makes it easier for to reach customers all over the world. Customers can buy products at the click of a button, without having to leave the comfort of their homes or offices. However, one of the factors which will determine the success of an online store is the design of the website.

The following are some tips for designing a successful ecommerce site.

1. Use friendly navigation

If your navigation is complex, customers will find it difficult to shop. A user-friendly navigation will make it easy for them to access any section of your site. Make sure the navigation menu is placed in a prominent position such as the side bar or top of your page. In addition, you need to ensure that the text used is legible and direct.

2. Match the design with the products

The design of your ecommerce site needs to somehow match the product you are promoting. Everything from colors to photos to text should complement your product. For instance, if the site is selling ladies clothes, the site should have a feminine look and feel.

3. Use high quality images

When it comes to selling products, images are very important. A high quality will draw more visitors to your site and will make it clear to prospects what you are selling. When necessary, have images which show your products from different angles. This will make it easier for your customers to see all the features, and thus make a purchasing decision.

4. Use strong branding

Branding is very important for giving an ecommerce site a unique identity. Remember to include your company name, logo and even mission statement to make your site stand out. In addition, you could use font styles and colors which are unique to your business. This will make it easier for customers and prospects to distinguish your ecommerce site from many others out there.

5. Show the price clearly

When people visit your site to look at your product, they would want to know how much it costs. If this is not clear, you might end up losing some potential customers. Therefore, make sure the price is displayed prominently alongside the image of the product. In case you are offering discounts or special offers, make that clear also.

6. Include every important element

You need to ensure that your ecommerce site has everything an online shopper would require. Some of the most important elements include the shopping cart, a contact page, an about page, an FAQ page, product images and some text explaining the benefits of the product. Remember to include a link to your online store or blog in the navigation.

7. Make your homepage attractive

In most cases, your homepage will be the first impression visitors will have of your site. An attractive homepage design will encourage users to explore the rest of your site. Use catchy images, the proper font styles and sizes, and appropriate color combinations.

Charles Mburugu is a work-at-home entrepreneur who blogs about online business and web development. He writes posts for blogs such as Flash templates.

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