Feedburner Email Branding Customization!
I have seen my feed aggregator and found that many of the bloggers are not using Email Branding feature effectively. Email Branding is a very important feature in Feedburner to create a brand value to the blog and also to remind/explain the reader that what your blog is all about.
Email Branding? Email Branding is a feature in Feedburner with the options like
- Customize the subject line and title of the email that is sent to your Subscribers
- Add a custom logo that appears at the top of HTML email messages
- Change body and headline text fonts, sizes and color as well as the color of the links
Means, Email Branding is the only feature exposes your Blog title, color, logo, style and etc… to your daily readers. Customizing these features in a proper way guides the reader that what your blog is all about and how seriously you’re blogging.
Customize? Customization is very simple and it will only take a minute of your time. Just follow these steps…
- login to Feedburner with you credentials
- Click on Publicize–>Email Subscriptions–>Email Branding
- Following is how you see it, Customize it further

- Email Subject/Title: Fill with your Blog name and what it covers
- Logo URL: Path to your blog logo which will be shown in email
- Update Fonts and Color with you own choice
- HTML Preview: See your changes in HTML Preview before click on Save.

I found all the high profile bloggers well customized it. So, i believe one should Do this if he is serious about the blogging.
Hope you enjoyed.By the way have you customized yet? Share with us! Happy Blogging!









No dude,
I haven’t noticed this till now. Simple but very useful tip Lax.
Thanks for reminding!
Good way to promote what all your blog covers. Many bloggers know this,but they won’t take time to customize it.
@TJG,
Great you got the Importance.
@ Bloggersticks,
Yes you’re right. Everyone knows about it. Eventhough its simple, Its useful feature we should use.
[...] Read more here: Feedburner Email Branding Cust… [...]
Thanks for teaching this..I need to update it now.
Nice post.
Luckily for me, the theme already had it customized, and it’s working fine.
Cheers.
Does anyone know how to change the background colour of the email from white to black?
Thank you for the information. But I already customized my feed branding page.
I thought before that it was not important but I realized later that it is a good strategy for branding your blog or products.
Its too important to get some RSS Readers. i have tried a lot to increase my readers, but failed
.
The count is just 150.
As for me when I’m doing something, I want it to be unique than others. That’s why when I started using feedburner I’ll make sure I customized my feed style.
I think the customization will Do big part in getting more readers to your blog.The appearance of subscription form should be eye catching to attract readers.
The Item Headline/Body Link Color option does not work for me, I change the color, but nothing happens.
Anyone else with the same problem?
I Do have the same problem – the logo also won’t upload. It does in the first instance, but then disappears, along with the link color. It reverts back to the original blue. Have you figured out why it does this? Would love to be able to fix it!
I would like to be able to send only the first few lines of my blog with a link to the site. I know that can be done, but I can’t figure it out. Can you help??
Good advice Lax. I am setting up my Feedburner account now, and will be sure to customize it. I find your site has lots of useful information and will be subscribing to your feed.
well, I admit I knew but I ignored this feature. Never noticed that it would be helpful. thanks for reminding me. Be there right away! thanks!
Nice guide dude..but i still have a problem that the feed we get in email is that the list of post are displayed and the describtion below
hi, thanks for this great info, i am just wondering is there any way out we can Do auto blog posting via feedburner in blogger blogs, please let me know.