Email Marketing – A new Strategy in Marketing
As people started understanding the intricacies of business, they wanted to grow it, push it to the limits. They started understanding and started giving more Importance to marketing. We have seen that many companies spend almost 40% of their revenues towards advertisements and on marketing strategies. Size of a company doesn’t matter but all that matters is a proper marketing strategy.
Over a period of time, marketing strategies have evolved. There were times when marketing via advertisements over radio, news papers etc was supposed to be the best option. With the dawn of television, radios faded away and so did the strategy of advertisements via radio. Now there was a new trend of TV ads. But off recently it’s been observed that TV ads are not as effective as they used to be.
There is a simple reason attached to it; people don’t have time to watch TV and if there is an ad, we just tend to change the channel. This gave way to a totally new era of advertising or marketing – The email marketing. Yes it is one of the most effective and economical way of marketing. The success rate of this advertising in advanced countries is much more than ads of any other media.
Email Marketing – A new strategy
Today we are living in cyber age and as a part of this, we all have an email id. A person without an email id is considered as a fish out of the pound. Emails have changed the way we used to communicate earlier. They have also proven to be more eco-friendly as you save a lot of paper. There are companies that offer email ids of people based of classifications and groups for sale.
These email ids are generally purchased by people who intend to Do marketing of your business using emails. There are a lot of advantages if you use email marketing strategies. The email ids that you intend to purchase are generally categorized for example: Age, address, area, profession, gender etc. So, before you select the database of these email ids, you need to be sure of what you need and what your requirements are.
You also need to understand who you are targeting. Based on these facts, you can purchase an appropriate database. There are software available in market that can send email across to thousands of email ids within a short period of time. Well now what more do you need? You have a group of selected audience, software to send emails and an email that is prepared with you earlier.
By this kind of marketing, you are sure to reach the right kind if customers and believe me the response to your emails is very high. The success rate of email marketing is more than 70%.
A Caution Note
While sending an email, one should be careful. The content of email should be very genuine and proper. If there is an fault in this, your emails can be filtered by the spam or junk filters. If this happens, email will not reach the intended client and it will go waste.
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Hmm.. sounds cool
Email marketing is definitely at the point where its been embraced by the mainstream; even tiny home-run business seem to employ email as a tool. I would like to echo the sentiment that you need to be CAREFUL not to be seen as sending out “spam” or too many messages.. its easy to end up with a handful of unsubscribes every time you send out a newsletter.
Yes very easy now days is to end up in spam folder as more emails you send the more likely large IPS providers will tag you as spam. You must follow strict email sending guidelines or you will end up in spam forever.