Earning Comparison:Text ads Vs Image ads?
You want to earn more out of your blogs right? Obviously yes and you can make that possible. There are so many options to go. One powerful among them is using advertising networks like Adsense and Yahoo publisher. Whatever may be the network; there are again 2 major options available. One is text ads and the other Image ads. Which one to choose? Which will earn more?
Still, there is so much of confusion around this. You can’t deny that, right? No one is clear on this. Yes, even Google itself is not clear on this issue or I can say this confusion. Sorry Google knows, but they won’t disclose J
Let’s discuss some of the positive and negative trends with both Text and Image ads. First let us see what Google saying on this confusion.
While we can’t make any guarantees about the earnings potential of image or text ads, we believe that image ads will prove to be a high-performing option for publishers looking to monetize their pages. In fact, we show image ads when they have a higher value to you than the corresponding set of text ads that might otherwise run in the same slot.
Finally Google is saying that they will display the ads which will earn you more. Text or Image, whatever may be type of ad, they will try to help you earn more. That’s fine, let’s analyze which is best as per our knowledge levels.
Text Ads Analysis:
- More than one ad on ad units
- Possibility of getting clicked on at least one link
- Possibility of hiding and mixing it with the content with colors
- Possibility of getting relevant ads on site
- Chance to get Maximum CTR
Image Ads Analysis:
- Single and attractive ad per unit
- Possibility of getting more clicks with the more clickable area on image
- Less chance to get relevant ads on site
- No chance to have custom color ads
I found a good discussion on Digital point forum about this issue and you can see most of the people sharing their experiences. I read each and every response and found that maximum percentage of people are voting / suggesting for text ads.
So, what’s your experience? Which would you recommend? Share with us! Happy Blogging!
Good analysis man. But i believe Images ads will earn more than text ads. But as you said text ads may get good CTR.
The info on that forum is very nice.
I agree with you dude because I have read on various Adsense forums.
@Lax,
In my view text ads are little bit unworthy. Most of the new computer users are not looking on such things. they simply clicked on the image ads since it’s looking different and attractive.
Ink A Point team analyzed with our sites for 4 months and 78.3% r clicking on image ads only..
hope u understand now lax
@Money tips,
Thanks for sharing your thoughts dude.I personally believe in Image ads
@ Inkapoint,
Good analysis you guys made dude. So according to your team image ads are better to earn right?
Great thanks for sharing that.
@Lax
Image ads give more revenue than Tesxt ads that’s true.
Image ads are better than text in all aspects. I recommend to use Image rectangle ads.
Its true in all aspects that Image ads are best than text ads
@Venkat,
Thanks for sharing your views Venkat.
@Austin,
Thanks for the information and tips man. Keep rocking…
Pretty good analysis. But in my opinion, image ads will earn more than the text ads because a picture is worth a thousand words and they can be more precise rather than the text ads whose main advantage is their space occupation.
@Lax,
You are welcome Lax..
@Narendra.s.v
Hi! You are absolutely correct! Image ads will always have an attraction than any other ads. That too if it’s an animated ad means it will attract at most..
@ Narendra,
“picture is worth a thousand words ” this is true.
Thanks for your comments here dude.
Guys,
Image ads will earn more than text ads. My site is the live example for that.
My site is 2 months old baby,i tried text ads and image ads with different channels on the site.
Found that image ads are earning double compared to text ads. And also getting more clicks on Images ad units.
Place plays the major role of course. But comparatively image ads are better than text ads.
Image Ads are more attracting but if it not relevant its of no use. I recently blocked one image AD in my Google Adsense as it had nothing to Do with my content. It was political.
Text links will always remain favorites.
this can be a never ending debate. Right now my site has text ads. Let me try only image ads for few days and see how the CTR is and how the eCPM is.
@ Nihar,
Thats great! Try and let us know the results
Me using Both Text/Image units
@Austin
I agree with Austin Image rectangle ads pays great..
meanwhile my friend..why don’t you enable Comment threading from discussion setting..that will be great and helpful…to carry on discussion
@ Anish,
Good way..you can balance the earnings then.
@ Harsh,
Thanks for your comments and suggestion about Comment threading. But i tried and seen some alignment issues.
I’ll try again some time later.thanks man.
Thanks to ad-blindness I think regular Google Adsense have both a higher CTR and the possibility to interest the visitor. Do you have any stats now after a few months?
i have seen that some buddies saying Text ads are good, bcz viewers getting more chance to click, But i strongly believes that text/Image (default) is good, google also recommending the same.
For me.text ads is better than image ads..why? there are something hidden behind the text that might get people curious
i think picture ads are more attractful to get clicked oz it is single:)
i believe text ads are best. text ads work best on my website. i first started with the image ads and the CTR was very poor, so i went for text ads. even though it seem google pays more for image ads that text ads.
Nice Info, However till now i was using Adsense‘s text and image combination and my CTR was low, then i tried only text ads, my CTR doubled but the CPM fell down. This clearly shows that Text ads are low paying, So Guys i will go with Image ads.
Nice one. I read in some blog (cant recollect) that in text ads, only top first one if clicked will give highest return as compared to one below and so on. Dont knw but how correct is this.
Image are still attractive, they immediately gave the meaning to those who will look at them.
If you will ask me, Text will always Do it. Readers hate ads and seeing an image will make them think that your site is just about ads.
I think it depends on the type of your site also.For example if u have a visitor portfolio that dont like to read so much but expecting more visual things in a site, i.e a fashion blogs , shampoo sites , magazine news..etc. then image banners make more work than those small texts for fast teenagers who dont like thinking or reading so much
.
But if you have a book review site, then go with text ads..I am trying this in my site now..
I’m still in experimentation stage. But Text ads tend to get the best click through. But Image ads usually best for first timers.
First time visitors always click on those. But the loyal readers will always click on the text. But that’s from my experience.
my assumption text ads perform better than image ads because more related with the article. But if seen from the comparison between text and image ads all have good performance in terms of appearance and revenue .
Personally, I’m not a fan of the text ad but that’s purely from a visual sense. We’re currently tracking performance of the different types of ads on our deal aggregator (http://dealzoo.com.au/sydney) to determine what is the most effective and I’m anticipating the text ads will outperform the image.
Frankly speaking I am confused.
In fact I have google ads which i kept initially as image and that resulted in average earning of 2 dollars a day, but with text ads suggestions from some gurus, i switched to text but now its been absolutely cipher for a week or so, but I have some affiliate ads which are image and are getting regular CTRs.
Yes, its true that Image ads pay more and also get more CTR. or atleast in my websites case. I get around 85% clicks from Images and now i made my site with only image ads. And link ads make the site look ugly and pays way less, so I have only images.
This is interesting info. I am still trying to figure out which is best for my site. Image ads may get more money but if image ads don’t flow with your site it will be a moot point because no one will click.
I would say image ads perform better. They are much more noticeable. The colors and Images jump out at you, making it harder to resist clicking.
This could be especially true for the younger crowd.
You stated the comparisons nicely!