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Venture Capitalists are one of the most successful professionals around. We bloggers, can indeed learn a lot of important points from them. Following are some of the important blogging lessons that I have learned from the VCs.

#1 A Few of Your Posts will Get Majority of your Traffic/Links/Money

VCs know upfront that if they invest in 100 startups, 90 of them will fail. However the 10 that succeed will get them returns that will be insanely profitable even after accounting for the losses in the 90 failed investments.

From my personal experience and based on my interaction with several bloggers, I can confidently say that the same is true for blog posts as well. Not all your blog posts will get backlinks, dominate the search engine or make you tons of money.

Why is it important? Because once you accept the above, the logical next step is to take care of the winners. That will mean you Do not spend time Promoting all of your posts equally. You direct less energy to the posts that show less promise and divert that time to work on the posts showing potential in terms of getting backlinks, retweets, sphinns etc. Think about what posts you are showing on your home page and does that list need a change.

#2 Have a Tough Screening Process

Just because 90% of startups are going to fail, VCs do not simply go out and invest blindly. They have a selection criteria and only companies that meet the criteria get funding. Similarly have some criteria for selecting what post to write. Think about 1. Can it succeed, 2. What can the post do if it succeeds and 3. Is that in line with your goal?

So your selection criteria of posts to write will vary depending on whether you are trying to get traffic/links or you are trying to sell some product. Never make a post if it is not going to achieve any goal whatsoever. Maintaining the post frequency may be one of your goals and then making a post simply because you have nothing else to publish will be ok.

#3 Play According to Your Size

Every VC fund has a defined investment size. They do not invest in a company if it is too small or too big. In case of a blog it is the competitiveness and traffic potential of the keywords. A keyword searched by only 3 people will be great for my just started personal blog while it will be too small for blogingtips.com. On the other hand a post targetting a highly popular and competitive keyword will be perfect for bloggingtips.com and too big for my personal blog.

Do a fair analysis of the strength of your blog and play in that range. Posts that are too competitive will get buried on Google and posts that are too small will not benefit your blog. The strength of a blog increases as it starts getting backlinks and Subscribers.

#4 Have the End Result in Mind

A VC will never invest in a product just because it is cool. The central question is how much profit can it generate? In case of a niche blog the end result may be to rank for some keywords as quickly as possible while in case of the flagship blog it is to get authority in the industry. Everything that you do must be judged in terms of the intended end result. Questions like ’should you put the feedburner subscription box prominently or the Adsense box?’, ‘How much incentive to give to the commentators’ etc can be easily answered by this rule.

BinaryDay,an India based blogger who runs a website for used bikes and blogs about his experiences in running the website.