Are you a member of Adsense family? If yes, are you checking your stats very often? Today Arlene Lee from Adsense Publisher Support team wrote an article sharing her experiences. Listen directly from her:

Do you frequently log in to your account to check your stats? We’ve heard from some publishers that they check their accounts every hour, or even multiple times an hour, and we’re definitely happy to see your enthusiasm for the program! (For all of our blog veterans reading this post, you might recognize these as the symptoms of G.A.S.S..)

On that note, many publishers have asked us why they don’t see any changes in their stats each time they log in, or why they sometimes see a ‘No data available’ message in their reports. 

This is because your reports are generally updated every 15 to 30 minutes, but there can sometimes be a delay of up to 24 hours. In addition, it can take up to 24 hours to fully verify our internal logs and finalize your reports — as a result, you may sometimes see changes in your earnings during the course of the day. Please also keep in mind that your reports won’t show data for impressions on public service announcements (PSAs).

How often do you check your account? Happy Blogging!