5 reasons why picking the right domain name is make or break

One of the most important things that you’ll do, while in the process of creating a website, or blog, is choose a domain name. The name that you decide upon can truly make or break your online business, so it is crucial that you get it right. A name that is easily forgotten is far from wise, and long wordy names are difficult to type and remember.


Think about your business in terms of a brand and make sure your name consists of at least one high ranking keyword, to satisfy SEO and relates to services offered.

Choose a name that won’t be forgotten


When choosing a name for your domain, you’ll want something that is original and unique. A name that is easily forgotten will serve no purpose in regards to word of mouth marketing. This is, in fact, one of the most powerful marketing tools that a newly formed online business can have, and it doesn’t cost anything. When visitors remember the name of your domain, they are more likely to talk about it to their friends and family, who will then check it out. A name that is catchy and memorable, is one that will travel far and wide and with services or products to back it up, you’ll receive a steady and constant flow of traffic, which will send you on your way towards online success and visibility. A vague sounding name, although may be appealing to you for personal reasons, will not make an impact.

Keep it short and to the point

Long wordy names for domains are not a good idea. Short and to the point names have a way of arresting attention. They are also easy to remember and they look much better when applied to business stationery, like your business cards and letterheads. Typing out a long name in the URL can be irritating, and visitors are more likely to make mistakes while doing so, which could take them to another website entirely, or give the impression that your website doesn’t exist or cannot be found. This at the very least will be a source of frustration to your potential visitors, while detrimentally affecting the amount of traffic your website receives.

Branding counts for everything

When considering a name for your domain, think in terms of your brand. Building a brand is essential, and your name will go a long way when it comes to the type of image you wish to create. If your business could be defined by way of personality, it would be recognized within the brand name. Think about the impression that you are trying to create and incorporate that into your brand name. The name of your domain will mirror your brand and if you get it right, your online presence will be strong and very visible. Your brand name will make your business really stand out from the rest and will give it that professional edge that is so important, when competing with other businesses and websites, offering the same, or similar services.

Think keywords and build upon your list

A great way of finding a name for your domain, is to think about the keywords most associated with your business, or services offered. Do some brainstorming and comprise a short list of the best ones. See if you can come up with a catchy name with your keywords, using one or no more than three of them. This will help with SEO and your website will rank highly when you have a great name for your domain, with top listed keywords in place.

Your name should reflect the services offered

Choose a name for your domain that reflects the type of services you are offering. For example, if you are a mobile massage therapist, a name like Healing Hands will speak about your services and also creates an impression that is encouraging to visitors. It should be easy for potential visitors to guess the type of services that your online website provides. Don’t choose a name that sounds good to you. Rather, put yourself in your potential visitor’s shoes and go for something they will relate to.

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